Why Otoro?
Otoro is the best cut of the best part (the belly) of the tuna. Literally the best of the best.
Massive scale is becoming the key to winning as a publisher, and a few winners have emerged. As an advertiser, you can now reach the vast majority of the Internet population by buying on a few key platforms. Additionally, those publishers are creating amazing ad technology, rendering some of the traditional ad management and analytics platforms obsolete.
Otoro's founders each have over 20 years of experience managing performance media within these leading platforms. We have the expertise necessary to maximize performance for our clients across these essential channels and have built tools and processes to ensure we do that repeatedly.
Finally, experienced marketers do all the strategic and tactical execution behind the campaigns. Our clients will never have to suffer the indignity of being sold a campaign strategy by a 'senior' leader and then have that strategy executed by a junior account rep.
As an Otoro client, you get the best strategic vision, coupled with the best execution, against the best and highest performing traffic on the Internet.
The best of the best...
Our Leadership
CO-FOUNDER
Dave Schwartz
Dave founded Otoro with a desire to return to directly helping advertisers thrive amidst a rapidly changing media and commerce landscape. He most recently led the search advertising business at Criteo (CRTO). Prior to its acquisition by Criteo, Dave led all commercial operations at DataPop as Chief Revenue Officer, bringing to market the company’s semantic technology to optimize retail product catalogs. Prior to DataPop, Dave spent 5 years at Overture and Yahoo! driving adoption of performance advertising across a range of verticals. Dave has a degree in Economics from Stanford University and an MBA from UCLA.
CO-FOUNDER
Tim Kennedy
Tim has spent 20+ years working with domestic and international strategic advertisers on their performance media campaigns. His passion for customer service, transparent communications and out-of-the-box ideas inspired him to establish Otoro Digital. Most recently, Tim served as Director of Account Strategy at Criteo, where he managed a tenacious team with a global spin. Tim launched his media career at GoTo/Overture/Yahoo, the Internet’s first pay-for-performance media channel. Tim graduated from Cal State Northridge with a degree in Radio, Television, Film.
PARTNER
Aaron Dodez
Aaron has been in digital marketing for over 20 years, running acquisition marketing for multiple startups and mid-stage companies in-house, and later working at an early digital performance marketing agency where he managed a dozen-person team. Always seeking out new challenges and a broader understanding of the marketing space, Aaron was an early executive at Machinima, one of the first Multi-Channel Networks on YouTube. Later at RPA, his team ran social media and digital content strategy for large companies like Honda before building the agency's Digital Strategy department and working on Super Bowl Ads and award-winning digital-first campaigns. Aaron joined Otoro in 2022 as a Partner, and holds a M.A. in Marketing from Emerson College.